How Ocusell Supports Pre-Market Listings

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There’s a lot of talk about pre-market listings, but very little discussion around the operational burden they create for agents and transaction coordinators. Ocusell is built to support the full lifecycle of a listing, from Pre-Market to Coming Soon to Active and everything in between. Today we’re taking a deeper look at how Ocusell makes it easier to manage listings before they go live on the MLS.

(Please note we’re not weighing on the discussion around private listings. Ocusell is a neutral provider of listing management software for any type of listing). 

Single-entry From the Start

One big drawback to the pre-market preview platforms is that they don’t integrate seamlessly with the MLS. If you create a pre-market listing on any of the preview platforms, you will still have to re-enter that data when it comes time to publish it on the MLS. If you subscribe to multiple MLSs you will most likely have to re-enter it more than once so it populates on all the platforms where you’re a subscriber.

Ocusell doesn’t replace the pre-market listing platforms, but it makes it easier for listing agents and admins to publish the listing on the MLS once it is no longer in the pre-market phase. 

Today, Ocusell is the only single entry solution which lets you enter all the listing data–including all the photos–one time. Your listing can start on a third-party preview platform and seamlessly move to the MLS in just a few clicks.

That means saying goodbye to:

  • Re-entering listing data 
  • Publishing accidental errors each time you input data
  • Uploading dozens of photos and having to reorder them more than once
  • Fragmented and inconsistent data scattered across platforms

Speed Up Time to List

In this market, the faster you can make a listing go live, the happier your clients are and the stronger your position is against other listings. With Ocusell, you can reduce the time it takes to move a listing from a pre-market platform to your MLS down to less than a minute. All of the data transfers over from the pre-market listing, including all the photos. We’re talking about moving from spending the 45 minutes (or more) it takes to create a property listing to less than a minute. Imagine what you could do with all that extra time. 

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